Live U.S. search intelligence
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Active trends · Updated Oct 13, 10:18 PM ET
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NFL Disney collab searches rose after Disney and ESPN revealed all 32 character-team pairings and the apparel collection became available to fans.
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Lake Ontario became a U.S. search trend after multiple outlets reported Trump’s comments about renaming the Great Lake amid tensions with Canada.
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Swiss Flight LX9 emergency diversion searches rose after SWISS and aviation outlets reported the Boeing 777 diversion over the Atlantic.
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Shelley Fabares became a major search trend after entertainment and national outlets reported the death of the singer and television actor at 82.
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Sean Grayson searches surged after multiple outlets reported the death of the former Sangamon County deputy convicted in Sonya Massey's killing.
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Ashton Jeanty became a breakout search after Raiders practice reports described an apparent injury and follow-up reporting pointed to ankle concerns.
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Hawk Fire searches rose sharply after reports said a fast-moving wildfire near Reno forced thousands to evacuate amid dangerous conditions.
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Haaland haircut became a rising search after Erling Haaland revealed a fresh buzzcut, drawing sports and entertainment coverage before the season.
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Country music manager Dale Morris passes became a rising search after music outlets reported the death of the longtime Nashville executive at 89.
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Deshaun Watson searches climbed after NFL and Cleveland outlets reported the Browns' Week 1 starting quarterback decision.
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Jake Lang searches rose after local and regional outlets reported his arrest during Minneapolis protest coverage.
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American Airlines flight smoke Dallas became a rising search after reports of a laptop fire, smoke in the cabin and a safe DFW landing.
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Motown legend Janie Bradford passes became a rising search after outlets reported the songwriter's death and her role in the Motown sound.
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2027 Social Security COLA forecast searches rose as readers looked for the new 3.6% estimate, inflation context and the announcement timeline.
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Tim McGraw and The Chicks became a rising search after Minneapolis outlets published reviews and guides around their Target Field show.
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Harrison Butker 69 yard field goal searches rose after video and sports reports covered the Chiefs kicker's long preseason field goal.